WTH is Amazon? 1x to 10x your sales on Amazon with 6 proven strategies

Whether you’re a brand that’s just starting out or you’re already established, there’s no denying that this festive season sales brings gold for all. There’s a sense of anticipation and excitement everywhere you look, from billboards to your email inbox.

Now, while we know, where there’s a will, there’s a way, we should also know where there’s a crowd, there’s competition. With 9.7 million sellers worldwide, a whole lot of rivals are vying for that highly-coveted business growth. Ofcourse, we’re referring to the largest global marketplace - Amazon. Standing out on these platforms, especially during the festive season sales, can become extremely tricky. This comprehensive list of essential tips from the first of the webinar series “WTH is Amazon?” might just be the free resource that helps place all the pieces of the puzzle together.

Let’s dive into the list meanwhile!

1. Deck the halls with data-driven decisions

Before you even think about decorations during the festive season sales, it’s time to deck the halls with data. Dive into your previous Amazon sale analytics and market trends. Understanding what worked last season and what didn’t will highlight your best-selling products and guide your strategy. And that’s it then, harness the power of Amazon’s algorithm by updating your listings with relevant keywords. 

Once you have the data of your products in place, curate your packages and promotions accordingly, for example, bundling complementary products along with the best-selling item increases your average order value (AOV). Create themed gift sets, and highlight the savings customers can enjoy by purchasing bundles rather than individual items. By making data-driven decisions, you can ensure your efforts are targeted and effective, setting the stage for a successful festive season on Amazon.

2. Spruce up your listings

Your product listings are your digital storefront, and during the festive season sales, they need to be nothing short of dazzling. Give them a festive makeover that’s too irresistible to ignore by 

• crafting compelling product titles that grab attention, 
• enriching your descriptions with sensory language that evokes the spirit of the festive season sales, and
• highlighting the unique selling points, so the customer understands why your product is a must-have.

Not to forget, high-quality images and videos are your best friends here. Show your products in festive settings – think vibrant Diwali evenings or cosy Christmas mornings. Pro tip here: Incorporate lifestyle images to help customers visualise using your product during the festivities; this increases their likelihood of making a purchase.

And last but not the least, with the majority of customers shopping on their mobile devices, ensure that your Amazon store is mobile-friendly. Make it easy for customers to navigate, browse, and purchase from their phones.

3. Ad-ventures: The gift that keeps on giving

With up to 300 million visits every month, Amazon is a bustling bazaar, and advertising can be your beacon of light in this crowded marketplace. Sponsored products, sponsored brands, and sponsored display ads can significantly boost your visibility during seasonal sales. Don’t just set and forget – monitor your campaigns like a hawk and tweak them based on performance during the Amazon upcoming sale. The festive season is not the time to pinch pennies with your ad budget. If you need an extra push for these expenses, reach out to us for support. Leverage Amazon’s advertising reports to identify high-performing keywords and adjust your bids accordingly.

4. Customer reviews: the festive cheer

A wise man once said “Sometimes negative reviews can be turned into positive ones just by listening”. While the original sage might be lost to history, Mayank Bidawatka, the founder of Redbus, often shares this pearl of wisdom here.

Positive reviews are the lifeblood of your Amazon business, and one should be ready to go the extra mile to get those. This extra mile can look like 

• sending follow-up emails post-purchase, thanking them for their order and gently reminding them to share their experience especially during seasonal sales,
• addressing negative feedback promptly and professionally to maintain your reputation showcasing your commitment to customer satisfaction, and
• encouraging satisfied customers to leave glowing reviews, amidst more.

Harness the power of your existing customers to fuel growth, whether through referrals or retention.

5. Keep an eye on your competitors

Keep your finger on the pulse of your competitors. What are they offering? Offer something that stands out, it could be better customer service, exclusive festive deals, faster deliveries, a necessity in the age of quick commerce. Relentless monitoring and execution are paramount to transform this festive season sales into a sales extravaganza.

6. Beyond Amazon

Don’t limit your festive cheer to Amazon alone. Leverage social media, email campaigns, and other digital channels—they can be your personal festive managers. Segment your customer base and send personalised emails with festive greetings, exclusive offers, and tailored product recommendations. Consider a series of countdown emails leading up to major festive days, building excitement and anticipation. Partner with influencers for giveaways and contests, encouraging user-generated content (UGC) to amplify your reach.

Keep a close eye on your inventory levels and replenish stock well before it runs low. Nothing dampens festive spirits like stockouts. This is where strategic planning and resources like Klub come into play. The key to a successful festive season on Amazon is to start early, stay agile, and keep the customer at the heart of everything you do. For more effective seasonal marketing tactics, head on to these tested strategies to turbocharge your sales. Happy selling!